Client: USGA  /  Project: PLAY 9

It's no secret, playing a round of golf can take an eternity. So much so, that it deters some people from playing at all. This is partially due to the nature of the game, but can also be chalked up to some age-old bad habits and course inefficiencies. The USGA launched their Play 9  initiative to remedy just that. To do so, we worked with Rickie Fowler to make a fun 30 second spot that brings to life the spirit of  Play 9. This spot was televised during the U.S. Open,  as well as seeded on USGA, U.S. Open and of course Rickie Fowler's social feeds to drive golfers to the USGA Play 9 website, to learn more.