Client: American Express  /  Project: Hello Paul

After 15 years as a Celtic, future Hall of Famer Paul Pierce has moved to New York City to play for the Brooklyn Nets. We worked with American Express and the Brooklyn Nets to welcome Paul to Brooklyn with a tour of his off-the-court passions, served up by a few landmark small businesses. Paul got to know the neighborhood, and the neighborhood got to know Paul.Various versions played within the Barclays Center, on the Amex YouTube channel, on the Brooklyn Nets website and on NBA.com.